Monday, June 21, 2010

Study Finds Little Planning Often Goes Into Placing Speakers

A new study posted on Vital Speeches showed that communications pros are not as strategic in placing executives in conference speaking gigs as you might expect.

Conducted in conjunction with PR giant Weber Shandwick, the study found that 44% of communication professionals have no set process for placing executives in conferences -- or for that matter, even identifying the best venues for their execs to speak. Instead, those doing the scheduling tend to favor peer networking, survey event websites, hire agencies to help, or blindly call conference organizers for scheduling information.

Some good news for speechwriters: With the economy picking up, executives are looking to increase their visibility and take on additional speaking gigs. The flip side: Weber Shandwick chief strategist Leslie Gaines-Ross expects Twitter and video content to become increasingly utilized by execs -- that is, once they discover their complementary potential.

Check out the full results of the survey here.

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