Wednesday, April 6, 2011

Gotham in the News

As you may have noticed, we at Gotham are more than a little fixated with the growing democratization of the publishing industry. In particular, we have been telling just about anyone who will listen about the amazing opportunities that are now open to a broad range of authors who in the past never would have had a chance at selling their book -- or bothered trying.

Well, it turns out the editors at, the folks behind PR Daily, were in fact paying attention. Today they have a terrific in-depth article exploring the exploding interest, especially among business executives, in producing books through DIY publishing outlets -- and with the assistance of ghostwriters. The piece prominently features our firm and our experience working with a burgeoning group of clients who are not interested in getting a deal but in getting a credential and using their book as a marketing platform for their company, their ideas, and/or themselves.

But don't take our word for it. To learn more about this trend, and see why others share our view that the self-publishing stigma is dying, check out the full Ragan article here.

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