Tuesday, May 15, 2012

Our Next Free Workshop: May 31

In conjunction with ASJA, Gotham is proud to present our latest free workshop for writers: How to Create a Killer Book Proposal . . . For a Dead Tough Market

If you’ve tried selling a nonfiction book to a publisher lately, you’ve probably read the same writing on the wall we have—it’s a bear out there. Submissions are booming, but deals are shrinking and advances are shriveling. Editors and agents are focused if not fixated on projects that come with a built-in platform, today’s magic password for publishing. For those of us not named Oprah or Madonna, that means there is more pressure than ever to offer an indelible proposal. One that gets your story or idea to stand out, break through, and ultimately tickle a buyer’s sales bone.

To help make this challenge a little less daunting and a little more digestible, we have pulled together another panel of industry experts to walk you through the key elements of crafting a killer proposal to maximize your book’s chances of selling. We will cover a number of tips and tricks to keep your or your client’s project from going directly into the slush pile and instead keep your reader riveted to the pitch, including: 1) how to position your book in the marketplace; 2) how to identify your target audience; 3) how to create a brand message; and 4) how to create a powerful marketing statement.

Leading the discussion will be:

Marilyn Allen
Founder of the Allen O’Shea Literary Agency and author of The Complete Idiot’s Guide to Book Proposals & Query Letters

Beverly West
Author of the bestselling Cinematherapy series and President of Kitchen Table Media, which specializes in branding experts to succeed in the publishing marketplace

Dan Gerstein
President of Gotham Ghostwriters

Thursday, May 31st
6–7:30 p.m.

ASJA’s Office, Times Square
1501 Broadway, Suite 403

please register at

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