Thursday, October 10, 2013

GG’s Oriana Leckert Featured on TechHive

“Whenever someone sounds drastically more coherent in a tweet then they do in person, they probably had some help.” 
—Oriana Leckert 

A recent article on TechHive, a site that focuses on gadgets, trends, and other tech news, features GG Director of Operations, Oriana Leckert, on growing ghostwriting trends in the social media celebrity-sphere.

In “Who’s actually writing your favorite celebrity’s tweets?Evan Dashevsky illuminates “ghost posting” on social media among high-profile personalities. From celebrities to politicians, ghostwriting has become a common phenomenon in the maintenance of public profiles on social media. “Having worked in this industry for a few years, I just assume that everyone has a ghostwriter,” Oriana says.

So whose writing are we actually reading? We will never know. Dashevsky interviews a celeb ghostwriter for the inside scoop: from negotiating per-tweet rates to client (non)interaction to the legalities of staying anonymous. 

“Ghostwriting [for social media] is definitely gaining ground; the stigma around the whole thing is being lifted,” Oriana says. Fans are going to have to become comfortable with the idea that social media profiles are prepared for, not by, their favorite celebs.

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