Happy Halloween: Trick or Tweeting

Halloween is a great holiday for creativity! There are crazy costumes, creepy stories, and lots of strange decorations to come up with.

But here at GG, we have an extra-special Halloween trump card: GHOSTS! What better time is there to recognize the art of ghostwriting?

So here's a fun, ghostly Halloween challenge:

Come up with a creative hashtag for what being a ghost(writer) means to you, and tweet it to us at @GothamGhosts by Thursday, October 31st.         

We’ll round up the wittiest, funniest, cleverest ghostly tweets in a BloGG post next week.

And have a happy and safe Halloween!

Around the Word: Spooks and Savvy Marketing

Ghost in the machine. In a clever twist on conventional uses of social media, ad agency Keiler has started a Twitter account for the ghost haunting its building. That's right—it's a literal ghostwriter.

Tweeting under the handle @KeilerGhost, the ghost shares snarky comments about advertising trends and daily office operations. Some of our favorite ghost-tweets:

• I've seen a lot of advertising trends come and go in 200 years. But this stock photography thing has got to stop.
• Agencies are like Ghosts: Clients expect transparency.
• I’ve been dead for over 200 years and I’m still humming that darn Coca-Cola jingle.

She's got the look. In another example of marketing genius, author Emily Liebert partnered with a designer, a nail polish company, and a jewelry line to create looks inspired by the characters in her first novel. We think this was a great way to increase the visibility of her book in a flooded market. Read the Huffington Post article on Liebert's strategy here.

A club a day. If fashion isn't exactly your forte, take inspiration from author Jennifer Miller, who aims to visit 365 book clubs in one year to promote her novel, The Year of the Gadfly. Read about her strategy on GalleyCat here. Let us know your clever publicity/marketing strategies!