Thursday, May 7, 2009
Knucklerap Corner: Where a Red Hand is the Mark of an Improved Mind
What a humbling craft is writing. There are so many ways to do it wrong. With standards to uphold (and fun to be had) we take you to . . .
Knucklerap Corner
Where a red hand is the mark of an improved mind
“Gray Lady” Stumbles Repeatedly
New York Times, April 19, 2009. Richard W. Stevenson: “In beginning to articulate a long-term approach, the president is putting an early stamp on a debate of historic importance – and ideological underpinnings – just getting under way in the United States and around the world.”
The three-word interjection floats in strangely. Where are those ideological underpinnings supposed to be located? Under the debate? It would seem so. That would leave us with: a stamp on a debate that has underpinnings and is under way. Hmmm.
New York Times Book Review Trifecta
“These brief encounters function to communicate Sally’s belief in ‘a magical being,’ but how, or whether, such a belief informs her actions remains less certain.” Leah Hager Cohen, New York Times Book Review, April 19, 2009
“Consider that she’s got pluck enough to face down a gauntlet of drunks, a loaded pistol and a bully who beats her nearly to death, knocking out two of her teeth.” Leah Hager Cohen, New York Times Book Review, April 19, 2009
“Even minor characters have names that would render them right at home in a vintage comic strip.” Leah Hager Cohen, New York Times Book Review, April 19, 2009
Item one: “function to.” She means the encounters serve to communicate Sally’s belief. It would be correct to say that the encounters’ function is to communicate Sally’s belief. That’s wordy. Best solution: skip all that and make it, “These brief encounters communicate Sally’s belief.”
Item two: “face down a gauntlet.” No, you run a gauntlet. This conflation of idioms stems from the fact that you do face down drunks and bullies.
Item three: “would render them right at home.” This locution seems lame to the editor of Knucklerap Corner, though she admits it might not be out-and-out wrong.
# # #
Washington Post, April 7, 2009. David Ignatius: “Richard Holbrooke, the special envoy to Afghanistan and Pakistan, and a man sometimes known for being headstrong and pushy, asks the tribal leaders sweetly, ‘What attracts people to the Taliban?’ ”
To be precise, the obnoxious behavior is the sometimes thing, not the knowing of it. Holbrooke is known for sometimes being headstrong and pushy. Granted, Mr. Ignatius might not like the ring of that. At least the syntactical error is fixed.
Washington Post, April 9, 2009. Carrie Johnson: “For Holder, who got his start as a young lawyer in the department more than three decades ago, the announcements put his stamp on a building still reeling from the dismissal this week of criminal charges against former senator Ted Stevens.”
Again with the stamps (see Mr. Stevenson, lead item). This metaphor is mixed multiply: You can’t put a stamp on a building nor can that building go “reeling.”
# # #
Dangle Alley: Where Modifiers Roam the Streets Forlornly
Time.com, March 27, 2009. Mark Thompson: “Instead of lobbing missiles towards the U.S. and letting physics and gravity handle the rest, Cartwright predicted that enemy warheads will be the military equivalent of a screwball.”
Cartwright isn’t the one lobbing the missiles; the enemy is. Opening clause dangles.
Slate.com, May 2, 2007. Geoffrey Wheatcroft: “Without quite resorting to the coarsest xenophobia or Muslim-baiting, the language he used to win 30 percent of the vote in the first round of balloting was decidedly more brutal than emollient.”
“He” should come immediately after the comma, for it was he -- not “the language he used” -- who stopped short of resorting to xenophobia or Muslim-baiting.
# # #
Oldies but Goodies
New Yorker, May 27, 2002. Malcolm Gladwell: “Yes, the middle manager does not always contribute directly to the bottom line.”
Yes, we have no bananas. Better to lead the sentence with “No, . . .” or “True, . . . ”
Weekly Standard, July 14, 2003. Joseph Epstein: “I myself have had no difficulty loving women who wanted to, and others who didn’t in the least care about, saving the whale.”
Take out the middle clause and you’re left with: “women who wanted to saving the whale.” Parallelism error. Mr. Epstein should have said he had “no difficulty loving women who wanted to, and others who didn’t in the least care to, save the whale.”
Chronicle of Higher Education, February 21, 2003. Ben Yagoda: “. . . with an eloquence and truth that is almost never intended at the time but that becomes unmistakable with the years . . .”
Eloquence and truth are two things. It should be: “are almost never intended at the time but that become unmistakable with the years.”
Weekly Standard, February 25, 2002. Lauren Weiner: “Legs Diamond, Marcus Gorman, and Billy Phelan also figure in ‘Roscoe,’ a work that magnifies this phenomena yet further.”
Should be “phenomenon.”
Got an error or infelicity to report? Send it to: info@gothamghostwriters.com
Weiner, a Gotham team member, is a speechwriter for the U.S. Secretary of Defense.
Tuesday, May 5, 2009
Why (and When) to Use Personal Anecdotes in Speeches
-Blog Runner
Friday, May 1, 2009
Analyses Hold Stock Market Warnings to be Heeded
(NOTE: This is the latest in a series of articles and commentaries written by Gotham team members that we will be featuring here. This article originally ran in St. Louis Business Journal on April 17, 2009.)
It seems like a very long time ago. But in October 2007, presidential candidate Sen. John McCain said he’d appoint octogenarian, former Fed Chairman Alan Greenspan to lead a review of the U.S. tax system, joking that “if he’s dead, just prop him up and put some dark glasses on him, like ‘Weekend at Bernie’s.’”
McCain made that remark days before Oct. 9, 2007, when the Dow Jones Industrial Average hit its all-time record high close of 14,164.53.
In those heady days, long before the financial system began to come apart, no one questioned McCain’s adulation of Greenspan’s acumen, even dead.
Today, no politician talks about appointing Greenspan — to anything. While Greenspan has rejected the thought that he bears any responsibility for our economic meltdown, he has ruefully admitted that he made “a mistake” in believing that bankers would act in their self-interest to protect their shareholders and institutions. By way of explaining his error, he pointed to “a flaw in the model... that defines how the world works.”
This brings us to Nassim Nicholas Taleb, the author of “The Black Swan: The Impact of the Highly Improbable,” published in 2007 (Random House). Taleb argues that models, like the one Greenspan trusted, are inherently unreliable and, indeed, worthless because they cannot predict the highly improbable, or black swan, event.
As a quant, or expert in quantitative finance, Taleb understands sophisticated mathematics. But Taleb has little faith in highly complex models. Indeed, he cites research by Spyros Makridakis and Michele Hibon of actual forecasts and their conclusion that “statistically sophisticated or complex methods do not necessarily provide more accurate forecasts than simpler ones.”
Taleb also describes the work of psychologist Philip Tetlock involving 300 specialists (one-fourth economists) and thousands of their predictions that showed “an expert problem: There was no difference in results whether one had a Ph.D. or an undergraduate degree.” In fact, those who had a big reputation were worse predictors than those who had none.
How can this be? Taleb speculates that our inherited instincts reflect a relatively primitive environment eons ago in which highly improbable events were limited to encounters with new predators, human enemies or abrupt weather shifts. Today’s global, intensely informational and statistically complex environment bears no practical resemblance to the primitive world in which those instincts were learned.
“Predictably Irrational: The Hidden Forces that Shape Our Decisions” by Dan Ariely (HarperCollins, 2008) expands on human frailties in making even simple decisions. A professor of behavioral economics at Duke University, Ariely devises experiments that prove people do not act according to the assumptions of economics. Instead of making rational decisions based on information, we succumb to a variety of irrational influences from the environment, called context effects, and make predictably irrational decisions.
Many of these influences, like the power of “free,” are well-known to retailers and advertising copywriters. Still other forces Ariely identifies — for example, how pricing affects the efficacy of placebos — are not well-understood outside the world of pharmaceuticals and medical ethics but should be. Also, Ariely’s research on honesty has profound implications, except for the extreme case such as the 30-year fleecing of friends and nonprofits by Mr. Madoff in which societal norms obviously did not influence his behavior.
If we’d read Taleb’s “The Black Swan” in 2007, would we still be mired in the stock market today? I believe the sad answer is yes.
There are many reasons found in both these thought-provoking books. One example: Anchoring, or relativity, is a classical mental mechanism in which a starting reference point, say a Dow Jones of 14,164.53, will mean dismay, or worse, when an investor expects the Oct. 9, 2007, record closing high to continue to be exceeded.
The reality is that the Dow Jones Industrial Average began in May 1896 at 40.94. So, half the index value created in more than a century has been wiped out in less than 18 months. Anchoring to the 14,164 level can lead to depression and perhaps even more irrational behavior.
Both authors write about the power of anchoring or relativity. Ariely says, “We fall in love with what we already have,” and, “We focus on what we may lose, rather than what we may gain.”
This does not bode well for short-term market performance — not to mention investors’ emotional well-being.
But the reality is that most of us stayed in the market well after its October 2007 high, at least in part because of anchoring — and the belief that past trends that demonstrated our genius would continue.
Arthur Hoffman is an executive speech writer and president of Hoffman Creative, Inc. in St. Louis.
Friday, April 10, 2009
Fighting Cancer a Win for Both Parties
(NOTE: This is the latest in a series of articles and commentaries written by Gotham team members that we will be featuring here. This article originally ran on Politico on April 7, 2009.)
House Republicans released their version of a budget last week, and the familiar partisan potshots began to ring out across Capitol Hill. But on one issue, at least, there is hope for bipartisan agreement. Republicans and Democrats alike should put partisanship aside to endorse a plan to double federal funding for cancer research by 2014.
Cancer research is an issue that resonates profoundly, without regard to party affiliation. It frightens, maims and kills Democrats and Republicans alike. To cite just a few members of Congress who have cancer: Sen. Edward M. Kennedy (D-Mass.) has brain cancer, and Sen. Arlen Specter (R-Pa.) has twice survived Hodgkin’s disease. Sens. Saxby Chambliss (R-Ga.), Richard Shelby (R-Ala.) and Jeff Sessions (R-Ala.) share the distinction of having survived prostate cancer, and Sen. John McCain (R-Ariz.) has battled melanoma.
In the House, Rep. Debbie Wasserman Schultz (D-Fla.) has undergone seven major surgeries in the past year because she not only had breast cancer but also has the BRCA-2 gene — putting her at increased risk for developing ovarian and other cancers. Her colleagues Sue Myrick (R-N.C.) and Jim Marshall (D-Ga.) are also among the cancer survivors serving in the House.
The history of the “war on cancer” shows that this is an issue where bipartisan solutions are within elected officials’ grasp. In 1937, Franklin D. Roosevelt signed legislation that received the support of every senator to establish the National Cancer Institute. The National Cancer Institute Act not only created the first federal cancer-fighting agency but also called for better coordination of cancer research, the purchase and distribution of much-needed radium to hospitals, and an education campaign designed to raise awareness about the need for early detection.
Four decades later, Republican Richard Nixon built on FDR’s legacy when he increased the federal commitment to cancer research. He declared that America should muster the “federal will” and provide the “federal resources” that could be used to launch a “campaign against cancer.”
While FDR’s and Nixon’s efforts have not resulted in a cure for cancer, it is clear that federal support for cancer research has saved the lives of thousands of Americans through the decades.
Building on that bipartisan legacy, congressional Republicans and Democrats should agree that the time is right to step up the fight against cancer at the federal level. During last year’s presidential campaign, the politics of this issue were already beginning to move in the right direction. Republicans and Democrats expressed mutual support for funding cancer research.
Even conservative Republicans like Sen. Sam Brownback of Kansas, a melanoma survivor, strongly support cancer research. On the campaign trail in 2007, Brownback called cancer “the leading cause of fear in America today.” In his February address to a joint session of Congress, President Barack Obama talked about “seeking a cure for cancer in our time.” Obama’s mother died of ovarian cancer at 53, and his budget proposal includes doubling the funding for cancer research over five years.
Congressional Republicans and Democrats alike should rush to support that reasonable goal and all of the benefits that might flow from achieving it. On ideological grounds, liberal Democrats should unanimously show their support for a federal institute that conducts research, distributes grants and supports doctors whose clinical trials and laboratory research will save countless lives.
But Republicans should also be able to rally around the idea that the NCI isn’t just a Big Government bureaucracy stifling economic innovation and the private enterprise system. On the contrary, NCI distributes grants to researchers employed at private medical institutions and leading hospitals. It makes the United States more competitive on a global scale in the areas of science, medicine and cancer research. And it deepens a public-private partnership that, whatever its flaws, has led to innovation, strengthened the scientific marketplace of ideas and helped the American people live healthier lives.
A final reason for bipartisan support for cancer research is that potentially lifesaving research projects are much too dependent on the whims of private donors nowadays. At M.D. Anderson Cancer Center in Houston, one wonderful physician, Elizabeth Ann Mittendorf, relies significantly on private sources of funding to conduct clinical trials vaccinating women who have had breast cancer to lower their risk of a recurrence. (One of my friends is enrolled in this trial and is attempting to raise tens of thousands of dollars just to help keep the trial going.)
At the Johns Hopkins Sol Goldman Center for pancreatic cancer research, a team of brilliant doctors has recently mapped the pancreatic cancer genome. But they do not have as much funding as they need to conduct research that could translate their genetic discoveries into simple early detection tests for the disease and to develop better treatments for pancreatic cancer, which has a five-year survival rate of 5 percent.
This issue is a no-brainer. “A permanent 1 percent reduction in mortality from cancer has a present value to current and future generations of Americans of nearly $500 billion. If a cure were feasible, that would be worth about $50 trillion,” said Mittendorf.
Members of Congress should join together, double the federal funding of cancer research and provide themselves and their constituents with a bipartisan measure of hope that one day the “leading cause of fear in America” will be sharply reduced, if not eliminated.
Matthew Dallek writes a monthly column on history and politics for Politico, teaches at the University of California Washington Center, and is a visiting fellow at the Bipartisan Policy Center.
Monday, April 6, 2009
And the Tweet Goes On...
"New rates! By the character, not the word!" -- Ellis Henican, Staff Columnist, Newsday
"While the concept of someone needing to know the daily details of a celebrity’s life is a bit disconcerting, I’m sure writing such “tidbits” is enjoyable." -- Rich Mintzer, former Writer, MSNBC
"Beware of ghost Twittering, your brain may become a shadow of its former self." -- Jessica Copen, Communications Consultant, UNICEF
"Very funny! That's the problem with Twitter. It's for people with zero attention spans. 140 characters doesn't even get my throat cleared." -- Doug Garr, Speechwriter
-Blog Runner
Friday, April 3, 2009
Searching for the New Mencken
(NOTE: This is the latest in a series of articles and commentaries written by Gotham team members that we will be featuring here. This article originally ran on Forbes.com on April 2, 2009.)
America's wealthy elite could use a latter-day Sage of Baltimore to shield them from populist wrath.
These are hard times for elitists. On the left and on the right, populist mobs are lighting torches and passing out pitchforks. Soon they may start herding plutocrats onto tumbrels and rolling them toward Wall Street, the new home of the Place de la Revolution. Amid such dire portents, who will dare to take a stand for aristocracy?
H.L. Mencken comes to mind, at least as a model. The last time populism crested, back in the 1930s, the so-called Sage of Baltimore sided with America's oppressed patricians and poured scorn on the overweening hoi polloi. Mencken was no worshiper of Wall Street, but he instinctively sided with the few against the many. Especially when he sensed a witch hunt in the offing. "The whole history of the country has been a history of melodramatic pursuits of horrendous monsters, most of them imaginary," he wrote.
Henry Louis Mencken (1880-1956) was a newspaper pundit, literary critic, magazine editor and agent provocateur. He first rose to prominence as a Progressive Era dissenter who ridiculed the very notion of uplift as laughably naive. What ailed America, he announced, was "the lack of a body of sophisticated and civilized public opinion, independent of plutocratic or government control and superior to the infantile philosophies of the mob--a body of opinion showing the eager curiosity, the educated skepticism and the hospitality to ideas of a true aristocracy."
Mencken derided the common man for envying the rich. "He hates the plutocrats of the cities, not only because they best him in the struggle for money, but also because they spend their gains on debaucheries that are beyond him," Mencken wrote in his caustic classic Notes on Democracy (1926). "The seeds of his disaster, as I have shown, lie in his own stupidity: He can never get rid of the naive delusion--so beautifully Christian!--that happiness is something to be got by taking it away from the other fellow."
Mencken was hugely influential during the roaring '20s, when he functioned as a bipartisan scold, flaying socialists and Rotarians alike. But the Great Depression pushed the country to the left and stranded Mencken on the right. As a libertarian, he viewed the New Deal with horror. His eloquent denunciations of Franklin Roosevelt alienated many former admirers but presumably earned him the gratitude of those aristocrats who considered Roosevelt a traitor to his class.
These days, with the Wall Street bailout fueling populist rage, there is an opportunity for a new Mencken to show his mettle. But is there anyone among the current crop of right-wing pundits who can bear comparison to the Sage?
"Absolutely nobody," declares Washington Post book critic Jonathan Yardley, who edited Mencken's posthumous memoir My Life as Author and Editor.
"These people are self-important pipsqueaks," Yardley said, via e-mail. "I don't respect a single one of them, much less think that a single one of them deserves to be compared to H.L.M. I do have a measure of respect for David Brooks, whose knee doesn't seem to jerk in his sleep, but he's no Mencken and I suspect he'd be the first to say so."
Naturally, there are those on the right who would reject Yardley's assessment. "I think I am the right-wing Mencken," Ann Coulter asserted on CNN in 2006. (For good measure, she also claimed to be the right-wing Mark Twain.) R. Emmett Tyrrell Jr., editor in chief of The American Spectator, has been compared to Mencken, as have the Canadian writer Mark Steyn and humorist P.J. O'Rourke. (O'Rourke gets bonus points for being the H.L. Mencken Research Fellow at the libertarian Cato Institute.)
Meanwhile, many on the left still cherish Mencken as a humorist, an iconoclast and a masterful stylist, even as they deprecate his "survival of the fittest" philosophy. In liberal precincts, the Mencken label has been affixed to such writers as Gore Vidal, Lewis Lapham and Alexander Cockburn.
Victor Navasky, a journalism professor at Columbia University and a former editor and publisher of The Nation, illustrated the protean nature of the Sage's enduring appeal. When polled by Forbes, Navasky offered three extremely diverse nominees for the "latter-day Mencken" title: Calvin Trillin (who writes verse for The Nation), Mark Steyn (who is anathema to The Nation) and Christopher Hitchens (a former Nation mainstay who left after his support for the Iraq War alienated its liberal readership).
Hitchens, as a proud contrarian, might be tempted to interpose himself, Mencken-like, between the current populists and their well-heeled prey. "Populism, which is in the last instance always an illiberal style, may come tricked out as a folkish emancipation," he once wrote in an essay about Mencken. "That is when it most needs to be satirized."
That old saw "vox populi, vox dei"--the voice of the people is the voice of God--is "a treacherous saying that has often been used to cement alliances between the plutocracy and the mob," Hitchens wrote. "It helps, of course, in resisting the populi bit, if you are convinced that the dei part is nonsense also. Thus we have Mencken, in his heroic period, defending Eugene Debs and Robert La Follette, not because they were tribunes of the plebs but because they were individuals of integrity who stood out against the yelling crowd as well as against the oligarchy."
But neither Hitchens nor any other current pundit can truly fill Mencken's shoes, because none espouse the Sage's gleeful brand of social Darwinism, which animated almost everything he wrote. These days, anyone admitting to such mean-spirited views is relegated to marginal publications. Was Mencken's extreme elitism a pose, something he exaggerated for effect? Not according to Terry Teachout, the drama critic for the Wall Street Journal and author of The Skeptic: A Life of H.L. Mencken.
"Mencken was every bit as heartless as he made out," Teachout said, via e-mail. "Not on an individual level--he was capable of great personal kindness--but everything that he wrote in Notes on Democracy should be taken seriously as an expression of how he thought the world worked. Another way to put it is that he believed that politics existed in order to block the otherwise inevitable operation of social Darwinism. For that reason, he didn't have any serious expectation that his ideas would ever be adopted in America: He knew that elitism has no appeal in a democracy."
"It's important to keep in mind, though, that Mencken was the furthest thing from a practical political thinker," Teachout added. "He was essentially a literary artist who played with ideas. This doesn't mean that he wasn't serious about those ideas, but it would never have occurred to him to think through how they might be made to work in the real world. That wasn't what he understood to be his job--he was a critic, period."
As such, Mencken left his mark on America, even if he failed to thwart the New Deal. Truth be told, his libertarian crusade had little practical effect, other than to put a severe crimp in his popularity. But at least it boosted the aristocrats' morale as they made their way to the Trans-Lux newsreel theater to hiss Roosevelt. Today's upper-crust types may get little love from today's pundits, but they can still order themselves a copy of Notes on Democracy and let it lift their spirits. We'll give the last word to the Sage himself:
"I enjoy democracy immensely. It is incomparably idiotic, and hence incomparably amusing. Does it exalt dunderheads, cowards, trimmers, frauds, cads? Then the pain of seeing them go up is balanced and obliterated by the joy of seeing them come down. Is it inordinately wasteful, extravagant, dishonest? Then so is every other form of government: all alike are enemies to laborious and virtuous men. Is rascality at the very heart of it? Well, we have borne that rascality since 1776 and continue to survive. In the long run, it may turn out that rascality is necessary to human government and even to civilization itself--that civilization, at bottom, is nothing but a colossal swindle. I do not know: I report only that when the suckers are running well the spectacle is infinitely exhilarating."
Mark Lewis is a former Senior News Editor at Forbes.com.
Wednesday, April 1, 2009
Take Your Word for It
As you may have seen last week, the New York Times ran a front-page piece spotlighting the newest and perhaps strangest form of ghostwriting -- ghost twittering. It turns out a growing number of celebrities and public figures like Britney Spears are turning to others to craft their brief words of wisdom for the twit-o-sphere.
This practice of hiring a ghostwriter to produce such short, seemingly mindless content raises a lot of questions -- starting with why bother. We thought who better to provide some answers and shed some light on the topic than the Gotham team of ghostwriters? We've sent this article out to our crew to get their thoughts -- in 140 characters or less, naturally -- and over the next several days will we be posting their responses. We hope you find the dialogue as enlightening as Shaq's last tweet.
-Blog Runner
"And then there are those who *should* be hiring ghost twitters, such as Ms. Courtney Love" -- Jerry Weinstein, Editor-At-Large, Jack Myers Publishing
"Too busy to Twitter? Hire a ghostwriter to Gwitter." -- Laurie Kilmartin, Comedian
"Warning to would-be ghosts: Twitter can smell a phony from a million pixels away. Sell softly." -- Ben Boychuk III, former Moderator, RedBlueAmerica.com