Some employers are adjusting to meet the expectations of the new workforce. Dan Gerstein, founder and CEO of Gotham Ghostwriters, a New York speechwriting company, hopes to attract the next generation of talent by offering flexible hours and the opportunity to work freelance. According to Gerstein, a speechwriter working for a prominent client can make upward of $10,000 per speech, and he predicts that good writing, and especially good blogging, will be increasingly in demand.
"I had three people call me last week and ask me to find someone who can do blog writing," Gerstein says. "With older people who didn't grow up with blogs, there's a certain kind of [Web] illiteracy. A lot of companies and even PR firms don't have people on staff that can do this."
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