Holtz vs. FitzPatrick, continued

Media master Shel Holtz is stepping up his write fight with his fellow PR pro, Liam FitzPatrick, who boldly claimed that good writing "doesn't matter" in the communications field.  Rounding up responses from a few of his pals in the PR trade -- including top execs from IABC, Cisco, and Wylie -- Holtz makes a strong case that good writing not only helps to assert opinions and express  ideas, but is essential in knowing what we think in the first place.  We're glad to see these two thought leaders engaging in this debate, which is helping to bolster our existential argument that good writing matters as much as any other part of the communications food chain if not more so.