Tuesday, August 31, 2010

The Elements of Twitter Style

We at the BloGG have a soft spot for contrarian grammarians. So we couldn't help but notice this conventional wisdom-challenging from digital marketing expert Erin Everhart extolling the linguistic virtues of Twitter. Unlike many literary purists, who see Tweets and texts as accelerating the disintegration of good grammar, Everhart finds a valuable benefit in hyper-condensed writing. She argues that Twitter, with its uncompromising 140-character limit, compels users to exercise concision, cut adverbs, and target audiences more carefully. Anyone else believe Everhart is in the right place?

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