Tuesday, February 21, 2012
GG Featured on paidContent
Our firm is spotlighted today on the front page of paidContent.org in an article cheekily headlined Boo! Ghostwriting Grows in Age of "Book as Badge". The piece unmasks a trend we have known about for some time: as our president Dan Gerstein explains, the book is the new threshold of credibility for business executives and other experts who want to be regarded as thought leaders. That has led to a serious spike in demand for premium ghostwriting services, Jeff Roberts reports, adding: "Ghostwriting offers non-celebrities the opportunity to bypass industry gate-keepers and still publish a quality book."
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