Merger Mania
The long-awaited Penguin / Random House merger is complete. Penguin issued a statement, saying, "Today, Penguin Random House becomes the first truly global trade book publisher." They didn't use any of the quirky new names many were hoping they would (Penguin House! Random Penguin!), but they do have a spiffy new website. Publishers Weekly released an article with information about which employees will be moving where, and what the structure of the new company will look like. Publishing Perspectives' Dennis Abrams interviewed industry insiders on the merger and what it will mean for all of us.
The Kids are All Right
Lots of great new YA books have been appearing on the shelves in time for summer. Check out Book Riot’s Ultimate Guide to YA Summer Reading for a list of books that stand out from the crowd. Publishing Perspectives takes a look at an interesting new trend in in books for young adults: the "home-grown series." Simon & Schuster's children's division pioneered this movement, which involves "editors creating story arcs and characters in-house and then finding authors and illustrators to put the ideas into books." If even a YA novel is too heavy for your poolside reading, try the digital comic Lil’ Gotham, which is great for older readers as well. Kelly Thompson talks about the merits of the comic on Lit Reactor.
Book Art / Art Books
Comic books like Lil’ Gotham aren’t the only example of what great things can happen when art and literature combine. In a series of stunning photographs, photojournalist Steve McCurry captures readers and their books all around the world. Russian-born artist Ekaterina Panikanova takes a different tack, painting directly onto the pages of old books to create beautiful, textured paintings. Some authors combine the spheres of painting and reading in a less literal way, as seen in this Lit Reactor piece on five painters who are also authors.
Showing posts with label Publishing Perspectives. Show all posts
Showing posts with label Publishing Perspectives. Show all posts
Tuesday, July 2, 2013
Wednesday, March 6, 2013
Around the Word: Book Discovery
Book Discovery. How do readers decide what book to read next? This process, known as "book discovery," is the latest buzz phrase in the online book marketing world. Every day there seems to be a new article or blog post debating the merits of various websites hoping to woo visitors with their book recommendations or browsing tools. This trend is growing so quickly that Publishing Perspectives is already asking if the book discoverability bubble is ready to pop. Trying to make sense of it all? A recent article on Forbes clearly lays out the online book market, customer habits, and book discovery options.
Decisions, Decisions. With so many websites trying to find the sweet spot of book discovery, there are lots of options to explore. Most people are familiar with Amazon's recommendations. But if you're looking for a more tailored experience, many book discovery websites are trying to more carefully cater to customer preferences. Bookish, launched earlier this year, is "an exercise in big data" as CEO Ardy Khazaei explains. The site will use everything from genres and authors to editorial themes and reviews to make its recommendations. Then there's Goodreads, probably the most well known and established book discovery tool, which crowdsources peer recommendations and reviews to make its selections. Looking for something a little more exclusive? Riffle is a new invite-only book discovery site that's been compared to Pinterest. It's powered through a Facebook app that allows users to share books with friends, create lists, and see industry experts' curated pages. Still hungry for more book discovery options? Check out The Nudge List, Amazon's Shelfari, or Rabble, a Rotten Tomatoes–like website with expert reviews that is set to launch in April.
Word of Mouth. Even with all these options, the real-world experience of getting book recommendations from friends still reigns supreme. A recent Goodreads survey found that "trusted friend" remains the top reason respondents decided to read a book, followed by "everyone talking about it" and "book club." Another study, conducted by Codex Group, underscores just how far online book discovery has to go: only 7 percent of frequent online book buyers said they actually "discovered" the last book they purchased on the internet. Why can't book discovery websites seem to break through? The New Republic's Hillary Kelly has a thoughtful take: "Data has no imagination. When it comes to book recommendations, attempts to sort or streamline or mathematize them necessarily dehumanizes the process. The very nature of the endeavor, much like digesting Ulysses, requires an infinitely more complex machine: the human brain."
Decisions, Decisions. With so many websites trying to find the sweet spot of book discovery, there are lots of options to explore. Most people are familiar with Amazon's recommendations. But if you're looking for a more tailored experience, many book discovery websites are trying to more carefully cater to customer preferences. Bookish, launched earlier this year, is "an exercise in big data" as CEO Ardy Khazaei explains. The site will use everything from genres and authors to editorial themes and reviews to make its recommendations. Then there's Goodreads, probably the most well known and established book discovery tool, which crowdsources peer recommendations and reviews to make its selections. Looking for something a little more exclusive? Riffle is a new invite-only book discovery site that's been compared to Pinterest. It's powered through a Facebook app that allows users to share books with friends, create lists, and see industry experts' curated pages. Still hungry for more book discovery options? Check out The Nudge List, Amazon's Shelfari, or Rabble, a Rotten Tomatoes–like website with expert reviews that is set to launch in April.
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