Tuesday, February 2, 2010

Featured Writer: Jeffrey Porro

Gotham friend Jeffrey Porro urges President Obama to take a cue from successful CEOs and ditch the laundry list in favor of "the vision thing." Delivering a dazzling presentation -- like Steve Jobs did with the tablet -- may just be the only option in today's tough environment.     
Jobs might have an easier product to sell than Obama -- a "magic" tool versus serious reform -- but the point remains: Leaders, whether in politics or business, must communicate a vision that sticks.  For the CEO, this means effectively reaching the groups most important to the survival of the CEO's company -- employees, analysts, stockholders, customers, regulators, and the press.
Read more at The Washington Post.


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