Around the Word: Avoid Saccharine, Invest in Copyediting, and More

Here are a few items on the web that caught our writing eye this morning...

• Copyblogger questions the value of the saccharine testimonial you often see on service provider websites, and suggests as an alternative a "reverse testimonial" that infuses a dab of doubt for enhanced believability

• Obama may have an impressive team to sort his mail, but judging from a recent gaffe, NY Mag suggests the White House may need to add a copy editor to their payroll

• Which witch is which? Grammar Monkeys parse out the delicate differences between "that" and "which"

• Nick Morgan hones in on which marketing materials are absolutely essential to a budding career in public speaking