Thursday, April 1, 2010

Around the Word: Avoid Saccharine, Invest in Copyediting, and More

Here are a few items on the web that caught our writing eye this morning...
  • Copyblogger questions the value of the saccharine testimonial you often see on service provider websites, and suggests as an alternative a "reverse testimonial" that infuses a dab of doubt for enhanced believability
  • Obama may have an impressive team to sort his mail, but judging from a recent gaffe, NY Mag suggests the White House may need to add a copy editor to their payroll
  • Which witch is which? Grammar Monkeys parse out the delicate differences between "that" and "which"
  • Nick Morgan hones in on which marketing materials are absolutely essential to a budding career in public speaking

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