Today's Tip: Be Transparent

In their latest post, Men With Pens makes some interesting connections between web copy and cars.  While bullet points and terse advice can be valuable and speedy, web copy requires an extra element -- transparency. Just as a car's exterior speaks volumes about it's driver, your web copy should communicate your brand to the client. So decide whether you are a Toyota Carolla or a Maserati Quattroporte, and stick with your wheels -- customers who know what they're getting are more likely to stick around.