Around the Word

Yesterday mum was the word. Today it's back to business with advice that even a mother would love.

• Copyblogger founder Brian Clark breaks down the nuts and bolts of SEO with his (free) SEO copywriting report

• Literary agent Julie Barer goes against the grain by advising writers to stick with their day jobs -- in this economy, it's best to keep your expectations low and hone your writing chops while staying secure

• Men with Pens swears by the tailor-made questionnaire -- the more specific and long-range, the better -- for sure-fire client satisfaction