Gotham friend Fletcher Dean wrote an enlightening piece today for Ragan on how speechwriters can make themselves indispensable. While your wily way with words may have gotten you the in-house speechwriting gig, strategy will keep you there. Dean recommends coming up with a big-picture plan of the executive communications department, positioning yourself not only as a writer, but as a business partner.
We're curious to hear how this approach has worked for our other speechwriting friends. So if you have a good case study or concrete tip, please share away.
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