Self-Help for Speechwriters: Put Your Strategy Hat On

Gotham friend Fletcher Dean wrote an enlightening piece today for Ragan on how speechwriters can make themselves indispensable. While your wily way with words may have gotten you the in-house speechwriting gig, strategy will keep you there. Dean recommends coming up with a big-picture plan of the executive communications department, positioning yourself not only as a writer, but as a business partner.  

We're curious to hear how this approach has worked for our other speechwriting friends.  So if you have a good case study or concrete tip, please share away.