The Outward-Facing Author

When you've clocked endless hours penning your manuscript, the last thing you want to face is this unsavory realization: without publicity, no one will ever read your book. You've invested all of your money in editing, printing, and layout, and now you're without the dimes to hire a publicist. Here to help save the day (and maybe your sanity) is author and ABC co-host Kat Smith, who shares her golden rules for solo book publicity. Her top tips? Make sure your press release has a slant of interest to its reader, and always remember to promote yourself, not just your book -- it's people who get interviewed, not paperbacks.