Fonts in the Age of Self-Publishing

It's easy to think of content as divorced from design -- but, as Mediabistro's GalleyCat notes, having a visual eye in the age of DIY publishing can go a long way.   From street signs to park entrances to gyro stand menus, Penguin's tour of New York shows us the power of typeface.  Not only does your choice of font determine readability, it can communicate a mood -- feeling fun? Let Sans Serif do the talking. Serious? Try Times New Roman.