We've all read dull corporate writing, full of vague statements and jargon-heavy quotations. In a "how-to" piece on avoiding those tiresome traps, Ragan offers us 10 fundamentals of good writing -- including everything from using new words (come on, there are a million out there, not twelve) to getting rid of the passive construction.
We especially agree with #8's suggestion of finding a natural, authentic voice -- there's nothing to liven up a dull piece like a human rhetorical touch. And if we may, we'd like to add an 11th: give your statements context outside of the company -- make your point more resonant and relevant by tying it into current events.
Speaking of (and with) distinction, let's talk about the value and utility of personal websites -- especially for freelance writers. Today Men With Pens highlights three particular reasons websites are important to the success of your practice. Their #3 -- the credibility factor -- would be our #1. For many clients, having your own website is a threshold measure of legitimacy. If you don't take yourself seriously enough to hang your shingle out in the digital public square, why should they?
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