The Power of a Strong Vision Statement

Sometimes the easiest way to a hard goal lies in planting a vision.  Twenty years ago, speechwriter Glynn Young was asked to write a vision statement for a CEO.  After countless drafts and the inspired seven-time repetition of "It is our pledge," the rhetorical handiwork he delivered came to change the company and the industry.  While not quite a religious experience, the vision statement does reach for a higher standard -- and no annual report can compete with that.