Friday, March 26, 2010
The Power of a Strong Vision Statement
Sometimes the easiest way to a hard goal lies in planting a vision. Twenty years ago, speechwriter Glynn Young was asked to write a vision statement for a CEO. After countless drafts and the inspired seven-time repetition of "It is our pledge," the rhetorical handiwork he delivered came to change the company and the industry. While not quite a religious experience, the vision statement does reach for a higher standard -- and no annual report can compete with that.
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